The Biblical Zoo
New Corporate Identity for the Jerusalem Zoo
The zoo is inspired by the story of Noah’s Ark and most of the zoo’s animals are the ones that influence Bible stories. From this point we drew inspiration and created a design that tells the story of the animals gathered in pairs to the ark. The desert colors represent the character of the Jerusalem environment.
The design was done as part of an academic project in collaboration with Julia Bezogli and Liel Kreisman.